An important contribution to quality radio is made by
foundations, corporations and individuals who provide funds to
underwrite the presentation of a program or series of programs
broadcast on KCUR.
| What is Underwriting? |
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KCUR 89.3 FM acknowledges corporate contributions to the radio
station with brief on-air messages called "underwriting." Since these
contributions help pay for programming costs, underwriting is to public
radio what advertising is to commercial stations. The value and number
of on-air messages is determined by their placement during the
broadcast schedule. KCUR provides a rate sheet which specifies the
values of the messages throughout our program schedule.
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Who Hears Your Messages?
Underwriting
on KCUR provides your business or organization an audience notably
distinguished by its education level and professional success. You will
benefit from reaching an audience which includes a high concentration
of affluent, well-educated business decision-makers, community leaders
and opinion shapers.
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How Does Underwriting Help Your Business?
By
making the decision to underwrite KCUR programming, you can put radio
to work for you in three distinct areas of marketing: advertising,
public relations and community involvement.
- Advertising: KCUR reaches a very
desirable and frequently hard to reach target market. By running
underwriting credits strategically placed either in specific programs
or throughout the KCUR schedule, your message will be heard by an
attractive potential consumer of your product or service.
- Public Relations: KCUR listeners
are extremely loyal to public radio and often choose to do business
with fellow supporters. Your association with public radio enhances
your credibility. You will create a most positive image when you
sponsor programming on KCUR.
- Community Involvement: KCUR is a
worthwhile, non-profit community resource, serving the Kansas City area
for over 45 years. Your support is also tax-deductible as a
philanthropic gift.
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How Can You Underwrite On KCUR?
KCUR's
staff of experienced professionals will work with you to develop a
custom-designed schedule of underwriting announcements to meet your
organizational goals. Your plan can range from sponsorship of a
specific program to a schedule that spans all segments of the day. We
also offer sponsorships in special events as well a corporate
partnership program for KCUR's on-air membership drives.
For more information on how to use KCUR as a marketing tool for your business, contact:
C. Parker Van Hecke, Director of Development
816-235-2861
vanhecke@umkc.edu.
Meet our Underwriting Sales Staff! | | 
