The Future Of Television Commercials In A Digital World | KCUR

The Future Of Television Commercials In A Digital World

The Super Bowl is a national celebration of football... and advertising. For one day a year, we all gather around our television screens to watch commercials so we can partake in the sport of reviewing them the next morning. But is this still a relevant platform for advertising? Local ad experts weigh in.

Guests:

  • J. Anthony Snorgrass, associate professor of communication, advertising, branding and strategic media, Avila University
  • Gavin Johnston, group planning director, Intouch Solutions
  • Amy Winger, chief strategy officer, VML