Before LaCroix Sparkling Water became a trendy drink, it was a favorite of Midwestern moms, according to reporter Libby Nelson in a recent article.
How did the drink that Nelson remembers from her KC childhood as "the pastel cases of tasteless soda that my Girl Scout leader packed into her minivan" go from a Midwestern staple to a status symbol?
Guest:
- Libby Nelson, Reporter at Vox and author of Why LaCroix Sparkling Water is Suddenly Everywhere
