Do all those reviews on sites like Yelp or TripAdvisor really matter for small businesses?
The Holiday Season is a time which brings joy to many. For business owners, that joy comes from peaks in profits. People are buying things, but they are also taking them.
What can be done when you hear blood curdling screams and shrieking coming from your oven? Offer the ghosts a salted caramel macaroon, of course.