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Partner Marketing/Underwriting

Market your business with KCUR to connect your brand with our engaged and informed Kansas City audience.

Ron Yurman, Director of Business Development


Dana Ray Combs, Account Executive


An important contribution to quality radio is made by foundations, corporations and individuals who provide funds to underwrite the presentation of a program or series of programs broadcast on KCUR.

What is underwriting?

KCUR 89.3 FM acknowledges corporate contributions to the radio station with brief on-air messages called underwriting. Since these contributions help pay for programming costs, underwriting is to public radio what advertising is to commercial stations. The value and number of on-air messages is determined by their placement during the broadcast schedule. KCUR provides a rate sheet which specifies the values of the messages throughout our program schedule.

Who Hears Your Messages?

Underwriting on KCUR provides your business or organization an audience notably distinguished by its education level and professional success. You will benefit from reaching an audience which includes a high concentration of affluent, well-educated business decision-makers, community leaders and opinion shapers.

How Does Underwriting Help Your Business?

By making the decision to underwrite KCUR programming, you can put radio to work for you in three distinct areas of marketing: advertising, public relations and community involvement.

  • Advertising: KCUR reaches a very desirable and frequently hard to reach target market. By running underwriting credits strategically placed either in specific programs or throughout the KCUR schedule, your message will be heard by an attractive potential consumer of your product or service.
  • Public Relations: KCUR listeners are extremely loyal to public radio and often choose to do business with fellow supporters. Your association with public radio enhances your credibility. You will create a most positive image when you sponsor programming on KCUR.
  • Community Involvement: KCUR is a worthwhile, non-profit community resource, serving the Kansas City area for over 45 years. Your support is also tax-deductible as a philanthropic gift.

How Can You Underwrite On KCUR?

KCUR's staff of experienced professionals will work with you to develop a custom-designed schedule of underwriting announcements to meet your organizational goals. Your plan can range from sponsorship of a specific program to a schedule that spans all segments of the day. We also offer sponsorships in special events as well as corporate partnership program for KCUR's on-air membership drives.

KCUR Underwriters

Academie Lafayette
ACLU of Kansas
Advent Health Systems
AEG Presents
Affinity Sports Medicine
Agenda USA
AIDS Walk Kansas City /AIDS Bicycle Cruise
Altenergy Incorporated
American Cancer Society - Kansas City
American Foundation For Suicide Prevention
American Lung Association
American Public Square-UMKC
American Wolf Foundation
Andrews McMeel Universal
Annie-Mae Allure
Anthology Senior Living
Artworks of Kansas City Fine Art Services
Associates In Dispute Resolution
Attic Storage
Avid Communications

Bach Aria Soloists
Bag & Baggage 
Bank of America
Bank of Blue Valley
Bike Walk KC
Blue Cross and Blue Shield of Kansas City
Blue Nile Cafe
Bo Ling's 
Bob Hamilton Plumbing Heating & A/C
Brookside Business Association 
Burns & McDonnell

Cafe Trio
Celtic Ranch
Center for Practical Bioethics 
Central Baptist Theological Seminary
Central Standard Theatre
Century Game Company
Cerbera Gallery
Children's Center for the Visually Impaired
Children's Mercy Hospital
Choice Physicians Group
City in Motion Dance Theater 
City Market
City of Independence
City of Leawood
Cleveland University - Kansas City
Colonial Gardens
Comcast / Xfinity
Comfort Plus Shoes
Commerce Trust Co.
Commons at University of Kansas
Community America Credit Union
Community Christian Church
Compost Collective KC
Congregation Kol Ami
Cornerstones of Care
Cosentino's Markets
Coterie Theatre
Country Club Bank 
Country Club Christian Church
Crane Brewing
Cromwell Environmental

DeBruce Foundation
DGM Consultants
Donnelly College

Edelman and Thompson
Edelman-Lyon, Co
Ethnic Enrichment Commission

Faith Always Wins Foundation
Farm to Market Bread
Fasone & Partners 
Fiddly Fig
FineLine HR Consulting
Folly Theater
Fox and Pearl
Friends of Chamber Music

Generating Income for Tomorrow (GIFT)
Gilda's Club Kansas City
Global Entrepreneurship Week / KC Sourcelink
Goethe Pop Up Kansas City
Golden Oaks Memory Care
Goodcents Subs
Google & Google Fiber
Grace and Holy Trinity Cathedral
Grandma's Office Catering
Grass Pad
Great Harvest Bread Company
Greater Kansas City Community Foundation

Half Price Books
Hall Center for the Humanities
Harmony Project KC
Harriman-Jewell Series
Hawthorne Plaza
Health Forward Foundation of Greater Kansas City
Heartland International Ministries
Heartland Men's Chorus
High Aspirations
Hillcrest Transitional Housing
Historic Lecompton
Hood Law Group
Hovey Williams LLP
Hugh O'Donnell Attorney and Mediator
Huntington Learning Center
Husch Blackwell

International Relations Council
Intrust Bank
ITC Holdings c/o KMUW Wichita

Jasper's Italian Restaurant
JCCC Carlsen Center
Jewish Community Center - Arts & Culture
Johnson County Library
Johnson County Library Foundation
Johnson County Museum
Johnson Farms
Junior League of Kansas City
Junk King

Kansas City Actors Theatre
Kansas City Ballet
Kansas City Center for Anxiety Treatment
Kansas City Civic Orchestra
Kansas City Direct Primary Care
Kansas City Friends of Alvin Ailey
Kansas City Irish Center / Drexel Hall
Kansas City Kansas Convention & Visitors Bureau
Kansas City Museum
Kansas City Public Schools
Kansas City Repertory Theater
Kansas City Symphony
Kansas City Women's Chorus
Kansas City Young Audiences
Kansas City Zoo
Kansas Leadership Center 
Karbank Real Estate - 1900 Building
Kauffman Center for the Performing Arts
KC Artists Coalition
KC Chorale
KC Jazz Alive
KC Jazz Orchestra
KC Vitas
KCP&L / Evergy
Kemper Museum of Contemporary Art
Kissick Construction
KU Life Span Institute
KU School of Music
KU Spencer Museum of Art

Landlocked Opera
Leopold Gallery
Les Dames d'Escoffier Kansas City
Lewis Rice
Liberty Summer Band
Lidia's Restaurant
Lied Center
Linda Hall Library Foundation
Live Nation / CCE St. Louis
Local Pig Charcuterie
Loren Broaddus, Author
Lulu's Thai Noodle Shop
Lyric Opera of Kansas City

Made in KC
Martin Pringle: Attorneys at Law
Mazzarese Jewelry
McCown Gordon Construction
McDowell, Rice, Smith & Buchanan
Medical Arts Symphony - KU Endowment
Mercy Seat Tattoo
Merrigan & Co.
Mid-Continent Public Libraries
Midwest Chamber Ensemble
Midwest GI Health
Midwest Health
Midwest Highland Arts Fund
Mike's Wine & Spirits
Mildred Lane Kemper Art Museum
Mission: Board Games / Urban Prairie Coffee
Missouri Bar Association
Missouri Humanities Council
Moon Marble Company
Moxie Catering
Mr. Handyman of Lee's Summit, Raymore & Grandview
Musical Theater Heritage
Music Theatre of Kansas City
Musica Vocale

National Museum of Toys and Miniatures
National Storytelling Network
National World War I Museum and Memorial 
Nelson-Atkins Museum of Art
Newhouse Periodontics
Notre Dame de Sion Schools

Opus 76
Our Daily Nada Bookstore & Bar
Owen/Cox Dance Group

Paragon Capital Management
Peace Christian Church
Pedego KC
Pembroke Hill School
Pet, Rinse, Repeat Grooming, Mobile & Salon
Platte County Convention and Visitors Bureau
Plowboys Barbeque
Polished Edge
Powell Gardens
Precious Blood Renewal Center

Ragazza Food & Wine
Reconciliation Services
Renaissance Festival
Rightfully Sewn
Rimann Liquors
The Roasterie
Rockhurst University
Royal Roofscapes

Saint Luke's Health System
Schloegel Design Remodel
School App KC
Second + Delaware
Second Presbyterian Church
Shawnee Community Christian Church
Shepherd's Center Central
Siro Smith Dickson, PC
Sock Club Enterprises, LLC.
Southeastern Records
Spire Chamber Ensemble
Spire Energy
Starlight Theatre
Stiefel Theatre
Strawberry Swing Indie Craft Fair
Studio Dan Meiners
Stueve Siegel Hanson
Suburban Lawn & Garden
Suddenlink B2B - Altice USA
Sunflower Outdoor and Bike Shop
Swartz + Associates, Inc.
Swope Health Services
Symphony In The Flint Hills, Inc.

Ten Thousand Villages
The Arts & Recreation Foundation of Overland Park    
The Giving Grove
The Pairing: Crossroads Wine & Grocer
The Reunion LLC
The Whole Person
Theater League
Tinseltown Media
Tom's Town Distillery
Tortoise Capital Advisors
Traces Center for History and Culture
True/False Film Festival
Truman Library Institute
Truman Medical Charitable Foundation

UMKC Cockefair Chair
UMKC Computing and Engineering
UMKC Conservatory of Music and Dance
UMKC Foundation
UMKC Marketing and Communications
Unicorn Theatre
Union Station
United Methodist Church of The Resurrection
University of Kansas Medical Center
University of Missouri-Kansas City
University of Missouri-St. Louis
University of Saint Mary

Van Subaru
Vedanta Society
Village Presbyterian Church

​Waldo CID (Community Improvement District)
Washburn University Alumni Association
Wayside Waifs Humane Society
Weinberger Fine Art
Whim Productions
William Jewell College
Women's Foundation
World's Window

Yarn Social LLC
Youth Symphony of Kansas City

Zuluaga Real Estate Group Remax