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Partner Marketing/Underwriting

Market your business with KCUR to connect your brand with our engaged and informed Kansas City audience.

Annie McMahill, Director of Sales

Ron Yurman, Director of Business Development

Dana Ray Combs, Account Executive

An important contribution to quality radio is made by foundations, corporations and individuals who provide funds to underwrite the presentation of a program or series of programs broadcast on KCUR.

What is underwriting?

KCUR 89.3 FM acknowledges corporate contributions to the radio station with brief on-air messages called underwriting. Since these contributions help pay for programming costs, underwriting is to public radio what advertising is to commercial stations. The value and number of on-air messages is determined by their placement during the broadcast schedule. KCUR provides a rate sheet which specifies the values of the messages throughout our program schedule.

Who Hears Your Messages?

Underwriting on KCUR provides your business or organization an audience notably distinguished by its education level and professional success. You will benefit from reaching an audience which includes a high concentration of affluent, well-educated business decision-makers, community leaders and opinion shapers.

How Does Underwriting Help Your Business?

By making the decision to underwrite KCUR programming, you can put radio to work for you in three distinct areas of marketing: advertising, public relations and community involvement.

  • Advertising: KCUR reaches a very desirable and frequently hard to reach target market. By running underwriting credits strategically placed either in specific programs or throughout the KCUR schedule, your message will be heard by an attractive potential consumer of your product or service.
  • Public Relations: KCUR listeners are extremely loyal to public radio and often choose to do business with fellow supporters. Your association with public radio enhances your credibility. You will create a most positive image when you sponsor programming on KCUR.
  • Community Involvement: KCUR is a worthwhile, non-profit community resource, serving the Kansas City area for over 45 years. Your support is also tax-deductible as a philanthropic gift.

How Can You Underwrite On KCUR?

KCUR's staff of experienced professionals will work with you to develop a custom-designed schedule of underwriting announcements to meet your organizational goals. Your plan can range from sponsorship of a specific program to a schedule that spans all segments of the day. We also offer sponsorships in special events as well as corporate partnership program for KCUR's on-air membership drives.

KCUR Underwriters

715 Restaurant

Academie Lafayette
ACLU of Kansas
Advanced Eyecare, PC
Adventist Health Systems
AEG Presents
AIDS Walk Kansas City /AIDS Bicycle Cruise
Alzheimers Association
American Cancer Society - Kansas City
American Public Square-UMKC
Artworks of Kansas City Fine Art Services
Asset Services
Avid Communications

Bach Aria Soloists
Bag & Baggage 
Bank of America
Beaver Productions
Black Dirt
Blue Cross and Blue Shield of Kansas City
Blue Nile Cafe
Bo Ling's 
Bob Dylan Center
Bob Hamilton Plumbing Heating & A/C
Brandwell Partners
Brookside Business Association 

Cafe Trio
Carolyn Curry Elbel Memorial Foundation  
Cates Auction Real Estate Company
Center for Practical Bioethics 
Central Baptist Theological Seminary
Cerbera Gallery
Chances Social
Children's Mercy Hospital
Chinmaya Mission Kansas City
Choral Spectrum, KC
Citizens Bank & Trust
Citizens' Climate Lobby
City in Motion Dance Theater 
City of Gladstone
City of Leawood
City of Lenexa
Comfort Plus Shoes
Commerce Trust Co.
Commons at University of Kansas
Community America Credit Union
Community Christian Church
Community LINC
Consolidated Communications
Cosentino's Markets
Coterie Theatre
Country Club Bank 
Country Club Christian Church
Cucina Della Regazza

Daniel R. Cofran, LLC
Dolphin Frames
Donnelly College

Edelman and Thompson
El Dorado Inc
Ethnic Enrichment Commission

Fasone & Partners 
Fat Brain Toys
Fellowship for Performing Arts
Fiddly Fig
Financial Planning Association of GKC  
Fire Stables
Folly Theater
FosterAdopt Connect
Fox and Pearl
Friends of Chamber Music

Goethe Pop Up Kansas City
Goodcents Subs
Grace and Holy Trinity Cathedral
Grandma's Office Catering
Grass Pad
Great Plains Analytical Laboratory
Greater Kansas City Community Foundation
Grinders By Stretch

Half Price Books
Hall Center for the Humanities
Harper Collins
Harriman-Jewell Series
HCA Midwest Health
Health Forward Foundation of Greater Kansas City
Health Resources and Services Administration
Heart of America Shakespeare Festival
Heartland Men's Chorus
Henry W. Bloch School of Management
Hilton President Hotel
Historic Kansas City
Historic Lecompton
Hood Law Group
Hovey Williams LLP
Hugh O'Donnell Attorney and Mediator
Humanities Kansas
Husch Blackwell

Inequality Reporting 2018
Information Governance Group, LLC

J. Rieger & Co Distillery
JayDoc Free Clinic
JCCC Carlsen Center
Jewish Community Center
Jewish Community Center - Arts & Culture
Johnson County Library
Johnson County Library Foundation
Johnson County Museum
Johnson Farms
Junior League of Kansas City

Kansas City Actors Theatre
Kansas City Area Life Sciences Institute
Kansas City Art Institute
Kansas City Ballet
Kansas City Center for Anxiety Treatment
Kansas City Civic Orchestra
Kansas City Friends of Alvin Ailey
Kansas City International Dragon Boat Festival
Kansas City Life Insurance Co
Kansas City Museum
Kansas City Oasis
Kansas City Public Schools
Kansas City Repertory Theater
Kansas City Symphony
Kansas City T-Bones
Kansas City Women's Chorus
Kansas City Zoo
Kansas Leadership Center 
Karbank Real Estate - 1900 Building
Kauffman Center for the Performing Arts
KC Bier Co
KC Chorale
KC Dance Festival
KC Fringe / KC Create
KC Home Medical Supply
KC Society for Contemporary Photography
KU Confucius Institute
KU Edwards Campus
KU Life Span Institute
KU Natural History Museum
Kemper Museum of Contemporary Art
Knox Presbyterian Church

Lathrop Gage
Lawrence Art Guild
Lawrence Busker Festival
Lee's Summit Chamber of Commerce
Leopold Gallery
Lewis Rice
Liberty Summer Band
Lidia's Restaurant
Lied Center
Linda Hall Library Foundation
Live Nation /CCE St. Louis
Local Pig Charcuterie
Lockton Companies
Louisburg Cider Mill
Lyric Opera of Kansas City

Mariner Wealth Advisors
Martin Pringle: Attorneys at Law
McDowell, Rice, Smith & Buchanan
Mid-Continent Public Libraries
Midwest Chamber Ensemble
Midwest Highland Arts Fund
Midwest Innocence Project
Midwest Poets Series
Mission: Board Games/Urban Prairie Coffee
Missouri Bar Association
Missouri Department of Conservation
Missouri Humanities Council
Missouri Western State University
Monarch Plastic Surgery
MOPACA Invitational Alpaca Show
Moxie Catering
Musical Theater Heritage
Music Theatre of Kansas City
Musica Vocale

Dr. Nancy Newhouse
National Museum of Toys and Miniatures
National Shows 2
National Storytelling Network
National World War I Museum and Memorial 
NCM Associates
Nelly Don Theatrical LLC
Nelson-Atkins Museum of Art
Newburger Foundation
Northeast Arts Commission
Northeast KC Chamber of Commerce
Notre Dame de Sion Schools

Olathe Ford Lincoln
Open Spaces KC /KC Creates (O'Neill Comm)
Owen/Cox Dance Group

Peace Christian Church
PBS Theatrical/Masterpiece Films
Pembroke Hill School
Peters Clothiers
Powell Gardens
Prairie Elder Care
Price Chopper Enterprises
Prime Development Land Co., LLC
Prime Digital Academy

Quality Hill Productions

Rightfully Sewn
Rimann Liquors
The Roasterie
Rotary Clubs
Ryan Lawn and Tree

Saint Francis Xavier Church
Saint Luke's Health System
Schloegel Design Remodel
School App KC
Second Presbyterian Church
Shawnee Mission Health Systems
Shepherd's Center Central
Simon and Schuster
Siro Smith Dickson, PC
Sock Club Enterprises, LLC.
Spire Chamber Ensemble
Starlight Theatre
St. Andrew Christian Church
St. Andrew's Episcopal Church
St. Mary's Medical Center (Prime Health)
Studio Dan Meiners
Stueve Siegel Hanson
Suburban Lawn & Garden
Swope Health Services
Symphony In The Flint Hills, Inc.

Teach for America
Ten Thousand Villages
The Arts & Recreation Foundation of Overland Park    
The Fresh Market
The Illustration Academy
The Rabbit Hole
Theater League
Tinseltown Media
Tom's Town Distillery
Tortoise Capital Advisors
Thou Mayest Coffee Roasters
True/False Film Festival
Truman Library Institute
Truman Medical Charitable Foundation

UMKC Bloch School of Management
UMKC Board of Trustees
UMKC Cockefair Chair
UMKC Computing and Engineering
UMKC Conservatory of Music and Dance
UMKC Dept of Architecture, Urban Planning + Design
UMKC Dept of Public Affairs
UMKC External Relations
UMKC Jazz and BBQ
UMKC Marketing and Communications
UMKC Medieval and Early Modern Studies Program
UMKC Theatre
Unicorn Theatre
Union Station / Kansas City Museum
UnitedHealth Group
United Methodist Church of The Resurrection
United Nations Association of Greater KC
Unity of Kansas City North
Unity Temple
University of Kansas Medical Center
University of Saint Mary
University of Missouri-Kansas City
University of Missouri-St. Louis
University of Saint Mary
Urban Lumber Company

Van Subaru
Vedanta Society
Versfeld & Hugo, LLC
Village Presbyterian Church
Village Shalom
Visit KC

​Waldo CID (Community Improvement District)
Weinberger Fine Art
Whim Productions
Wide Awake Films
William Jewell College
Women's Foundation
World's Window

Yarn Social LLC