Black Friday Losing Steam As Online Shopping Gains Traction | KCUR

Black Friday Losing Steam As Online Shopping Gains Traction

Nov 30, 2015

The day after Thanksgiving remains the biggest shopping day of the year, but some researchers say that Black Friday is losing steam, as online shopping becomes the norm.

Guests:

  • Jessica Lee and Noelle Nelson are professors in Marketing and Consumer Mentality at the University of Kansas School of Business.