Hallmark Cards and The University of Kansas Health System on Friday unveiled a first-of-its-kind Hallmark Gold Crown hospital gift shop.
"It's very important to us at Hallmark and at Hallmark Gold Crown that we present an opportunity to be a store of the community," said Jennifer Seyller, a vice president of retail sales at Hallmark.
The hospital views the partnership as an opportunity to work with a recognizable brand, said Jeff Novorr, vice president of support services at the KU Health System.
"For us, this was really an opportunity to be able to partner with a very well-known and well-respected local brand," he said. "This is a recognizable brand and a quality name."
The gift shop is located in the lobby of the University of Kansas Hospital. It opens this weekend.
Tom Taylor is an intern on Central Standard. Reach him by e-mail at firstname.lastname@example.org.