Pete Cowdin and Deb Pettid, longtime owners of the Reading Reptile children's bookstore in Brookside, are transitioning out of that business and turning their energies toward what they say will ultimately be something resembling a museum dedicated to children's literature.
But they also say it will be a place where visitors will be fully immersed in the books' narratives.
A prototype exists in a storefront at 110 Southwest Boulevard in Kansas City's Crossroads neighborhood, where First Friday visitors may have seen characters, scenes and environments familiar from children's books brought to life through Pettid's extensive papier-mache sculptures.
Called the Rabbit Hole, the space provides a glimpse of the couple's larger vision: a building between 50,000 and 100,000 square feet, home to changing galleries where visitors will "walk through a story cover to cover."
They'll be able to meet authors, attend workshops and book clubs and participate in whatever other experiences are conceived by Cowdin and Pettid — known among Reading Reptile customers and habitués for irreverent and often adult-themed festivities.
The Rabbit Hole is a non-profit. Cowdin said the organization had been in a "quiet fundraising" period which has garnered significant support and will launch a public capital campaign later this year. On its national advisory board are some of the giants of children's literature: Lisa Campbell Ernst, Shane Evans, Kate DiCamillo, Linda Sue Park, Daniel Handler (Lemony Snicket), Brian Selznick and Jon Scieskza.
Their relationship with those authors, courted over decades at the Reading Reptile, is one reason Cowdin and Pettid are confident the Rabbit Hole will become a new hub for children's literature.
"Authors will be coming all the time," Cowdin said. "It will be a complex, a hive of children, young people and adults. We're appealing to parents and kids — this will not be a place where you drop your kid off."
Cowdin and Pettid are leaving their more (if not entirely) traditional retail business at a time of significant disruption in the bookstore business, but they've had this idea for more than twenty years, Cowdin said.
"We just want to go with the part of it that's the art we love," he said. But he also hoped to address a larger need.
"There’s a problem in society: People don’t read to their kids regularly," he said. "There’s a ton of research about how important that is, how it opens up cognitive development that doesn't happen without that. So why aren’t we doing it? It’s a simple thing to read 30, 40, or 60 minutes a day. The experience that happens around the book is what counts."
Even people who don't read or can't read will enjoy the Rabbit Hole, Cowdin said.
"We will expand the conversation around literacy."
C.J. Janovy is an arts reporter for KCUR 89.3. You can find her on Twitter, @cjjanovy.