Fill out a warranty card . . . sign up for a rewards program . . . apply for a marriage license and somewhere there’s a company compiling the information you provided for profit. Whether it’s a retailer looking to target its advertising or a business looking to sell aggregated information about you, many of the personal details of your life are no longer private.
On this broadcast of Up to Date, Steve Kraske talks with Adam Tanner who has a new book on the topic of personal data mining. From companies tailoring their advertising to individual clients to internet start-ups looking to make a buck from posting mugshots, when it comes to who is collecting the details of our lives, it's not the government we should be worried about.
Guest:
- Adam Tanner is the author of What Stays in Vegas: The World of Personal Data -- Lifeblood of Big Business -- and the End of Privacy as We Know It. He is a fellow at the Institute for Quantitative Social Science at Harvard University.
Hear More: Adam Tanner speaks this evening at the Central Library of the Kansas City Public Library, 14 W. 10th St.
