Concierto, produced by WDAV Classical Public Radio, is America's first nationally distributed bilingual (Spanish-English) classical music program that calls special attention to the contributions to the art form by Latin-American and Spanish composers and performers. With generous support from listeners and organizations, including a grant from the National Endowment of the Arts, WDAV has the opportunity to accomplish important educational, cultural and business goals with Concierto, including:
- Attract a new Spanish-speaking audience to classical music while building awareness of and appreciation for Latin-American and Spanish classical music.
- Build WDAV’s access to – and public radio listeners’ familiarity with – prominent artists of Spanish- and Latin-American heritage.
- Educate listeners by providing background on composers, eras and musical terms. Concierto introduces casual listeners to classical music and offers a free and freely-accessible path to appreciation. The bilingual presentation offers listeners an opportunity to hone or acquire second-language skills.