© 2024 Kansas City Public Radio
NPR in Kansas City
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

Made In The USA: Military Looking For Domestically-Made Athletic Shoes

Athletic shoe companies are clamoring to become the first official training shoe of the U.S. military.

In the 1940s, a law was created requiring that all components of the U.S. military uniform be made domestically, but there was a catch. Training shoes were not included in the requirement because, at the time, they were not produced domestically. But now, companies like Saucony, New Balance and Adidas are vying for the spot.

Here & Now’s Lisa Mullins speaks with Matt Powell, a sports industry analyst and author of Forbes’ Sneakernomics blog, about the possibility of a U.S.-made military sneaker.


Copyright 2020 NPR. To see more, visit https://www.npr.org.

KCUR serves the Kansas City region with breaking news and award-winning podcasts.
Your donation helps keep nonprofit journalism free and available for everyone.