© 2025 Kansas City Public Radio
NPR in Kansas City
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Facebook, Pandora Court Drug Companies To Use Targeted Ads

The pharmaceutical industry has long used targeted ads on television and in magazines to encourage certain populations to use their medicines. Now drug companies, with the help of Facebook and Pandora, are buying ads to target specific individuals.

STAT business reporter  Rebecca Robbins ( @rebeccadrobbins) tells Here & Now’s Robin Young how these precision drug ads work.

Copyright 2020 NPR. To see more, visit https://www.npr.org.

No matter what happens in Washington D.C., Kansas City needs KCUR. And KCUR needs you.

Our ability to report local news — accurate, independent and paywall-free — depends on you. Donate now to support fact-based news.