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KCUR selected for public media Digital Transformation Program

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The Poynter Institute's Digital Transformation Program will provide coaching, webinars and peer-to-peer work groups to advance a "digital-first, audience-centric approach" to journalism.

KCUR 89.3 is among 75 public media stations selected to participate in the Digital Transformation Program, a virtual program developed by the Poynter Institute to educate, assist and coach public media senior leaders and their staff on the best strategies and tactics to transform their organization’s digital operations and culture.

The training is funded by the Corporation for Public Broadcasting (CPB).

“KCUR is pleased to have been selected to participate in this project. The program will grow our capabilities to expand our digital services to be more useful and reliable for new and existing audiences,” says KCUR general manager Sarah Morris. “Our team is ready to embrace radical changes in our digital approaches that will benefit our diverse community.”

The program includes online coaching and training for KCUR’s general manager and staff members to accelerate their digital transformation efforts.

“CPB’s commitment to advancing innovation and diversity continues to be reflected through our strategic investments helping system leaders advance a digital-first, audience-centric approach,” said CPB president and CEO Patricia Harrison. “The program will provide coaching and resources to help stations become more agile and leverage digital content, platforms, and data to grow and engage new and existing public media audiences.”

In addition to one-on-one and peer group coaching sessions, the program will include a series of educational webinars, work exercises and resource materials that span the program curriculum. The program will be delivered to four groups of up to 20 public media leaders and their station’s personnel at a time. The groups will have staggered start and end dates over the course of two years, with a new group starting every three months.

“The selected participants are some of the nation’s most trusted sources citizens turn to for local news and information,” said Poynter president Neil Brown. “Our partnership with CPB will help public media outlets build digital-first strategies that inspire an even greater — and more sustainable — connection to grow with their communities.”

The participating stations span from Alaska to Florida, southern California to Maine, and include 40 public radio stations, 16 public television stations and 19 joint licensees. Together, they will join the five National Multicultural Alliance Organizations — Black Public Media, the Center for Asian American Media, Latino Public Broadcasting, Pacific Islanders in Communications, and Vision Maker Media — to form four cohorts of 20 public media leaders, who will participate in the nine-month program.

The first cohort will begin training in January.


About CPB

The Corporation for Public Broadcasting, a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,500 locally managed and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television, and related online services. For more information, visit cpb.org, follow us on Twitter @CPBmedia, Facebook and LinkedIn and subscribe for email updates.

About KCUR

KCUR 89.3 is a public radio service deeply rooted in the Kansas City metro since 1957. It is the flagship NPR station in Kansas City, connecting people to ideas and to each other through relevant news reporting, thoughtful conversations, and vibrant expressions of arts and culture. Our mission is to serve the needs and aspirations of the Kansas City region with an accurate, credible, and unbiased media service that informs, engages, entertains, and enriches both individuals and our diverse community. KCUR is operated as an editorially independent community service of the University of Missouri-Kansas City. Learn more at kcur.org.

About The Poynter Institute

The Poynter Institute for Media Studies is a global leader in journalism education and a strategy center that stands for uncompromising excellence in journalism, media, and 21st-century public discourse. Poynter faculty teach seminars and workshops at the Institute in St. Petersburg, Florida, and at newsrooms, conferences, and organizations around the world. Its e-learning division, News University, offers the world’s largest online journalism curriculum, with hundreds of interactive courses and tens of thousands of registered international users.

The Institute’s website produces 24-hour coverage about media, ethics, technology, and the business of news. Poynter is the home of the Craig Newmark Center for Ethics and Leadership, the Pulitzer Prize-winning PolitiFact, the International Fact-Checking Network and MediaWise, a digital information literacy project for young people, first-time voters, and senior citizens. The world’s top journalists and media innovators rely on Poynter to learn and teach new generations of reporters, storytellers, media inventors, designers, visual journalists, documentarians, and broadcasters. This work builds public awareness about journalism, media, the First Amendment, and discourse that serves democracy and the public good. Learn more at poynter.org.

Karen Campbell is the Director of Institutional Giving & Communications for KCUR 89.3. You can reach her at karen@kcur.org.
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