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Central Standard

Super Bowl XLVIII: The Advertisement Showdown

Some watch the Super Bowl for the football. Others watch it for the multi-million dollar advertisements. Today we talk about the iconic cultural symbols presented in between the action on the field. Which ads resonated with audiences and which missed the mark?

Guests:

  • John January, SVP Executive Creative Director
  • J. Anthony Snorgrass, Ph.D., Associate Professor of Advertising, Branding and Strategic Media at Avila University
  • Nicole Melton, producer at Bic Media

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Central Standard Super Bowladvertising
A native of Pittsburgh, Pennsylvania, Susan admits that her “first love” was radio, being an avid listener since childhood. However, she spent much of her career in mental health, healthcare administration, and sports psychology (Susan holds a PhD in clinical psychology from the University of Pittsburgh in Pittsburgh Pennsylvania and an MBA from the Bloch School of Business at UMKC.) In the meantime, Wilson satisfied her journalistic cravings by doing public speaking, providing “expert” interviews for local television, and being a guest commentator/contributor to KPRS’s morning drive time show and the teen talk show “Generation Rap.”
Matthew Long-Middleton has been a talk-show producer, community producer, Media Training Manager and now the Community Engagement Manager at KCUR. You can reach him at Matthew@kcur.org, or on Twitter @MLMIndustries.