© 2026 Kansas City Public Radio
NPR in Kansas City
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Startup Aims To Score With World Cup

The World Cup finals kicked off yesterday in Brazil. For the roughly 70,000 Brazilian immigrants in Massachusetts, the opening match between the host nation and Croatia was a reason to leave work early.

But one Boston startup is looking to the World Cup for more work.

From the Here & Now Contributors Network, Curt Nickisch of WBUR has the story of a small company using the global competition to prove its worth on a bigger stage.

Guest

Copyright 2020 NPR. To see more, visit https://www.npr.org.

Congress just eliminated federal funding for KCUR, but public radio is for the people.

Your support has always made KCUR's work possible — from reporting that keeps officials accountable, to storytelling to connects our community. Help ensure the future of local journalism.