Nike has long been aggressive in trying to get athletes to sign on to sponsorship deals, but the apparel company is going a step further and turning to the courts.
Nike has sued Boris Berian, the world indoor 800-meter champion, alleging he violated a short-term endorsement contract that expired last December. At issue is his January agreement to accept a New Balance sponsorship.
Here & Now‘s Robin Young talks with Jason Bellini of the Wall Street Journal about the case and the ramifications for athletes.
Guest
- Jason Bellini, senior producer at the Wall Street Journal. He tweets @jasonbellini.
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