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When An NBA Star Used His Name To Make Shoes Less Expensive

Famous basketball players usually charge more when their names appear on them. But what happened when an NBA All-Star tried to use his name to charge much, much less? Stephon Marbury recalls the the great "Starbury" sneaker experiment.

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Kenny Malone
Kenny Malone is a correspondent for NPR's Planet Moneypodcast. Before that, he was a reporter for WNYC's Only Humanpodcast. Before that, he was a reporter for Miami's WLRN. And before that, he was a reporter for his friend T.C.'s homemade newspaper, Neighborhood News.
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