Kansas City Mayor | Advertising Amid Coronavirus & Protests | Pandemic Affects Winemaking
Mayor Quinton Lucas wants voter input on local control of the Kansas City Police Department, advertisers are finding new ways to keep brands in front of consumers, and how the pandemic is affecting the wine industry.
Segment 1, beginning at 3:54: Mayor Quinton Lucas fields questions on police, violent crime, tax incentives and the coronavirus pandemic.
Calls for reforming the Kansas City Police Department persist and the homicide count in Kansas City, Missouri, continues to rise. "That is something all of us should be working our level best to change," Mayor Lucas said.
- Quinton Lucas, mayor of Kansas City, Missouri
Segment 2, beginning at 22:08: The coronavirus and Black Lives Matter protests have advertisers looking for new ways to promote brands.
First came the pandemic, and then demonstrations in the wake of George Floyd's killing sent waves through the advertising industry. In response, corporate ads pivoted to messages of support and community.
Segment 3, beginning at 39:26: Wine sales have gone up during the pandemic, but wine producers have not seen an increase in their bottom line.
Consumers are keeping their wine racks full, but winemakers aren't all benefiting from it. Fifteen percent of them have closed and halted production, says Doug Frost, who entered the winemaking business two years ago and is releasing his first Syrah amid a worldwide pandemic.