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Central Standard

Designing Kansas City's Most Recognizable Brands

With the advertising and design community immersed in Kansas City Design Week, we examine how local companies get people to identify with their products and their stories. Let's pull back the curtain on some popular KC brands: Shatto Milk, Sporting KC and SPIN! Pizza.

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People don't make cameos in news stories; the human story is the story, with characters affected by news events, not defined by them. As a columnist and podcaster, I want to acknowledge what it feels like to live through this time in Kansas City, one vantage point at a time. Together, these weekly vignettes form a collage of daily life in Kansas City as it changes in some ways, and stubbornly resists change in others. You can follow me on Twitter @GinaKCUR or email me at gina@kcur.org.
Sylvia Maria Gross is storytelling editor at KCUR 89.3. Reach her on Twitter @pubradiosly.
Matthew Long-Middleton has been a talk-show producer, community producer, Media Training Manager and now the Community Engagement Manager at KCUR. You can reach him at Matthew@kcur.org, or on Twitter @MLMIndustries.