Last week on Wait, Wait... Don't Tell Me, we talked about a new yogurt for men, or brogurt, from a company called . Here's what our panelist, comedian Jessi Klein, had to say about it:
"If male yogurt marketing is anywhere near as annoying as female yogurt marketing, you are in for a treat. Every female yogurt commercial is basically like women in a wedding dress just petting a kitten and eating yogurt."
Powerful sent us a crate of the stuff this week. It arrived as all manly products do, carried by a Navy Seal who then punches it into your face.
![I haven't been this intimidated by a yogurt since that cup of Activia was valedictorian of my high school.](https://npr.brightspotcdn.com/dims4/default/c8301a6/2147483647/strip/true/crop/3178x2384+0+0/resize/880x660!/quality/90/?url=https%3A%2F%2Fmedia.npr.org%2Fassets%2Fimg%2F2013%2F03%2F15%2Fyogurt-005-cd7c076c4ee341bf948caa3d0d740146b1663f73.jpg)
The first thing you notice about the Powerful Yogurt container is that it has a six pack. Later editions will come with a beer gut and will never take their shirt off at the beach, insisting it's just because they "burn easily."
Peter: I liked the fact there was no lid. You had to smash it on your forehead to get to it.
Ian: I guess this is pretty manly, but not as manly as that Dannon flavor you have to hunt and kill with your bare hands.
Mike: This is good. Like, this is "morning after a night in a Tijuana brothel and I still have both my kidneys" good.
![You don't get a body like Robert's without doing your daily yogurt squats.](https://npr.brightspotcdn.com/dims4/default/6e64a01/2147483647/strip/true/crop/3195x2395+0+0/resize/880x660!/quality/90/?url=https%3A%2F%2Fmedia.npr.org%2Fassets%2Fimg%2F2013%2F03%2F15%2Fyogurt-003-e83d7f6544ad3251eaf3dc7c94d6defd1c6d11ba.jpg)
Brogurt doesn't taste so different than regular yogurt. We were sort of hoping for manly flavors, like "Truck" or "Mixed Berry Martial Arts."
Miles: I could really go for some "Essence of Burt Reynolds."
Mike: I like that yogurt flavor titles do not appear on bill.
Robert: I love the effect this is having on everybody. Finally, Eva can sing baritone in my barbershop quartet.
Eva: Could do without this chest hair, though.
[The verdict: not bad. I'm not sure if there's anything in it that actually made me any manlier, but after eating it, I did win seven straight Tours de France.]
![The amazing thing: Peter's arm was completely hairless before trying this yogurt.](https://npr.brightspotcdn.com/dims4/default/09ef7c9/2147483647/strip/true/crop/3241x2429+0+0/resize/880x660!/quality/90/?url=https%3A%2F%2Fmedia.npr.org%2Fassets%2Fimg%2F2013%2F03%2F15%2Fyogurt-002-a334d986ff54c738505d388d62ab7179f09b08c4.jpg)
This review comes from the folks at Sandwich Monday, a satirical feature from the humorists at Wait Wait ... Don't Tell Me!
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