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Mapping Software Helps Stores Find Profitable Locations

A recent story in the Boston Globe caught our eye: A Dunkin Donuts restaurant increased its business by a whopping 50 percent by moving to a location a couple hundred yards away.

To find out how that’s possible, we turn to Simon Thompson, director of commercial solutions for Esri, a mapping software company that supplies location data to stores such as Starbucks and Petco.

Sometimes the result is counterintuitive, such as placing a store next to its competitor.


  • Simon Thompson, director of commercial marketing for Esri. He tweets @SiAction.

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