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Sprint Expected To Keep Losing Customers

http://stream.publicbroadcasting.net/production/mp3/kcur/local-kcur-817369.mp3

Kansas City, MO – Sprint's cutting 8000 jobs this winter because it's been losing hundreds of thousands of customers almost every month for years. It's still the third largest mobile phone company, though, still has lots of cash, and Micheal Nelson, an industry analyst, says it's about to launch a serious rival to the I-phone, the Palm Pre.

Mr. Nelson: This is an ideal opportunity for the company. If they are actually able to customize a new marketing campaign, around this new devise, will really determine the company's turnaround for the near term.

Nelson doesn't think the new handheld will attract new customers faster than Sprint is losing them, but he does expect it to help stem the tide, and set Sprint up to gain customers by the second half of 2010.

I’ve been at KCUR almost 30 years, working partly for NPR and splitting my time between local and national reporting. I work to bring extra attention to people in the Midwest, my home state of Kansas and of course Kansas City. What I love about this job is having a license to talk to interesting people and then crafting radio stories around their voices. It’s a big responsibility to uphold the truth of those stories while condensing them for lots of other people listening to the radio, and I take it seriously. Email me at frank@kcur.org or find me on Twitter @FrankNewsman.
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