Andrew Lapin
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Victor Hugo wrote Notre Dame de Paris,or The Hunchback of Notre Dame, in the 19th century to draw attention to the cathedral, which had fallen into neglect and disrepair. It worked.
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Hugo's novel tops Amazon's best-seller list in France, following Monday's fire that ravaged the cathedral. The 19th century story was a campaign to get the cathedral restored.
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The Lorax is a tale of saving the trees — which makes it a little surprising that one of the merchandising tie-ins for the new film is with Mazda SUVs.