Bringing Political Polls Into The Digital Age

By Steve Kraske,

Published June 15, 2016 at 1:39 PM CDT

For years, political polling told us who was likely to vote and how, but the cell phone complicated all that. With fewer people answering — or even owning — land-line numbers, polls became less reliable. A Chicago start-up is changing that tradition, and finding success.

Guest:

Garrett Graff is the former editor of Politico Magazine. Hisstory on political polling and the startup Civis appears in the July 2016 issue of WIRED.

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Steve Kraske

When I host Up To Date each morning at 9, my aim is to engage the community in conversations about the Kansas City area’s challenges, hopes and opportunities. I try to ask the questions that listeners want answered about the day’s most pressing issues and provide a place for residents to engage directly with newsmakers. Reach me at steve@kcur.org or on Twitter @stevekraske.

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Luke X. Martin

As culture editor, I oversee KCUR’s coverage of race, culture, the arts, food and sports. I work with reporters to make sure our stories reflect the fullest view of the place we call home, so listeners and readers feel primed to explore the places, projects and people who make up a vibrant Kansas City. Email me at luke@kcur.org.

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