For years, political polling told us who was likely to vote and how, but the cell phone complicated all that. With fewer people answering — or even owning — land-line numbers, polls became less reliable. A Chicago start-up is changing that tradition, and finding success.
Guest:
- Garrett Graff is the former editor of Politico Magazine. His story on political polling and the startup Civis appears in the July 2016 issue of WIRED.