Democratic strategist and pollster Celinda Lake says Hillary Clinton and Donald Trump both know women will play an important role in the 2016 election, and they need to win them over by November. Lake says women and men look for different things, so the candidates will need a multifaceted approach to win.
Celinda Lake will host the lecture 'What Women Want: Public Opinion, the 2016 Election and Why Women Matter' in the University of Kansas' Woodruff Auditorium at 7:30 p.m. on Tuesday, September 20. For more information, visit KU.edu.