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From small ranchers to large packers to U.S. dinner tables, the beef industry is a gigantic multi-billion dollar business. Whether you eat it or you don’t, beef is what’s for dinner, what’s for lunch and what’s for breakfast on thousands of Americans’ plates daily.Harvest Public Media takes a look at America’s beef industry, examining what goes in to our meat. We’re looking at the safety of the meat in our grocery stores and who funds the scientific research on the industry. We’re diving into what goes in to breeding the highest-quality beef, the potential environmental impact of the way conventional cattle are raised, and what might happen if the beef industry continues to consolidate.You can view and hear more on Big Beef on Harvest Public Media's website.

Oklahoma Embezzlement Probe Adds To Questions About Oversight Of Federal Beef Promotion Program

A worker corrals cattle into a chute at Oklahoma National Stockyards in Oklahoma City.
Joe Wertz
StateImpact Oklahoma
A worker corrals cattle into a chute at Oklahoma National Stockyards in Oklahoma City.

On a brisk and busy January morning at the Oklahoma National Stockyards, cattle arrive for auction in trailers pulled by pickup trucks — and leave in double-decker cars towed by semis.

The Oklahoma City auction is one of the largest markets for young calves that aren’t quite old enough or fat enough to be slaughtered. The day’s haul was a good one: More than 10,000 head of cattle were sold off.

These large auctions and ones in much smaller sale barns across the country collectively take in about $80 million every year from a $1-per-head “check-off” fee paid every time ranchers and producers sell an animal.

The check-off is administrated by the Cattlemen’s Beef Promotion and Research Board, a network of 45 state-based boards and councils that collects the money to promote the beef industry.

The program is perhaps best known for it’s “Beef, It’s What’s For Dinner” ad campaign and radio and television commercials featuring dancing western fiddles and narration by actor Sam Elliott.

Congress created the program in the ‘80s to grow the market for beef. By law, check-off money collected by the beef board can’t be used for politics — or lobbying. But a small and growing group of ranchers like Paul Muegge aren’t buying it.

“It's the misuse of the money for political purposes that's that's caused the problem,” says Muegge, a former Oklahoma state senator and member of the Organization for Competitive Markets, a small group that is critical of the checkoff program and beef board.

Muegge says check-off money and beef boards have very little oversight, and he points to his own state as proof.

In October, the Oklahoma Beef Council filed a civil lawsuit to recover $2.6 million dollars it says was embezzled by a former accounting and compliance officer. An internal audit obtained by Harvest Public Media suggests hundreds of thousands of dollars of ranchers’ money vanished every year for seven years. Through attorneys, the former compliance officer declined interview requests.

The state and national beef boards declined interview requests, but confirmed in statements that they are cooperating with an investigation. The U.S. Attorney’s Office in Oklahoma City said there was an investigation but would offer no details.

There is no evidence the Oklahoma Beef Council used any checkoff money for illegal political activity. But Mike Callicrate, a cattleman who operates out of Colorado and Kansas and is a  founding member of the Organization for Competitive Markets, says the investigation and lawsuit merit increased scrutiny of the national beef checkoff program.

“They’re not even watching the bank account!” Callicrate says.

Over the years, a growing segment of the nation’s 700,000-plus ranchers have complained that the federal checkoff program has ballooned into a billion-dollar cash cow for big ranchers and multinational meatpackers.

A top complaint from Muegge and other members of the Competitive Markets group is that the checkoff program effectively requires them to fund a system they say promotes large-scale producers over smaller ranching operations.

“They’re just able to control the agenda,” Muegge says.

The fight has moved from the cattleyard to the courtroom. The Organization for Competitive Markets is suing to force the USDA to turn over records related to an audit of the checkoff program.

The group suspects checkoff money has funded illegal political lobbying by the National Cattlemen’s Beef Association, which did not immediately respond to requests for comment. The Colorado-based association represents the majority of farmers and ranchers and has denied using checkoff money for political influence.

Members of the Competitive Markets group are convinced their money is being used against them. The lawsuit is due back in court in March, and that’s when activists like Callicrate and Muegge hope they get a lot more answers to their questions about how the beef checkoff money is being spent.

“If you're collecting money from a lot of varied interests (then) I think you've got to be open and transparent about where it's going,” Muegge says. “We just can’t get straight answers any more.”

Joe was a founding reporter for StateImpact Oklahoma (2011-2019) covering the intersection of economic policy, energy and environment, and the residents of the state. He previously served as Managing Editor of Urban Tulsa Weekly, as the Arts & Entertainment Editor at Oklahoma Gazette and worked as a Staff Writer for The Oklahoman. Joe was a weekly arts and entertainment correspondent for KGOU from 2007-2010. He grew up in Bartlesville, Okla. and studied journalism at the University of Central Oklahoma.
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