If you thought Black Friday and Cyber Monday were the only big holiday shopping events, think again.
Small Business Saturday started in 2010 as a marketing campaign for American Express. Last year, small businesses across the country raked in $5.7 billion in sales on that one day. And that number is expected to grow this year.
Dan Murray is the National Federation of Independent Business’s Kansas branch director. He admits he was skeptical at first, but quickly realized how the dedicated day can help visibility for such businesses.
"For many small businesses, there’s not an advertising arm or marketing arm that can really leverage the sheer numbers that are out there," Murray said. "Small Business Saturday really brings the idea of shopping local to people's minds."
You can find a map of participating businesses on American Express’ website or on the NFIB’s website.
