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Local Businesses Try "Snow Day Marketing"

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Sporting Kansas City's Kei Kamara in his first snowball fight ever. Photo by Zach Cobb, <A href=\"http://www.westsidestudiokc.com/\" target= \"_blank\">Westside Studio</A>.

http://stream.publicbroadcasting.net/production/mp3/kcur/local-kcur-947494.mp3

KANSAS CITY, Mo. – Snow disrupted a lot of schedules this week. And for some people, it was a welcome disruption. KCUR's Sylvia Maria Gross has this audio postcard of Thursday's snow day in Kansas City, and how some local businesses, from restaurants to Sporting Kansas City (formerly the Wizards), are trying to benefit from the inclement weather.

This story was produced for KC Currents. To listen on your own schedule, subscribe to the KC Currents Podcast.

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