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Central Standard

The Psychology Of Branding

Adam Barhan
/
Flickr

Logos and brands are all around us, and we probably recognize more of them than we think. But what goes into creating those familiar symbols? And how do they work to make us buy the products they represent? Today on Central Standard, we'll talk label design. Joining us are Payton Kelly, creative director at Boulevard Brewing CompanyAnn Willoughby, founder and chief creative officer at Willoughby Design, a firm based in Kansas City, and Rajesh Bagchi, associate professor of marketing at Virginia Tech's Pamplin College of Business.

Kelly will be speaking Thursday, August 8 at 6:30 p.m. at the Plaza Branch of the Kansas City Public Library.

As a host and contributor at KCUR, I seek to create a more informed citizenry and richer community. I want to enlighten and inspire our audience by delivering the information they need with accuracy and urgency, clarifying what’s complicated and teasing out the complexities of what seems simple. I work to craft conversations that reveal realities in our midst and model civil discourse in a divided world. Follow me on Twitter @ptsbrian or email me at brian@kcur.org.
Every part of the present has been shaped by actions that took place in the past, but too often that context is left out. As a podcast producer for KCUR Studios and host of the podcast A People’s History of Kansas City, I aim to provide context, clarity, empathy and deeper, nuanced perspectives on how the events and people in the past have shaped our community today.

In that role, and as an occasional announcer and reporter, I want to entertain, inform, make you think, expose something new and cultivate a deeper shared human connection about how the passage of time affects us all. Reach me at hogansm@kcur.org.