Why do we like the Olympics?
If somebody hadn't thought to start them up again 116 years ago, would ESPN have invented them to fill in summer programming?
I'm not being cranky. It's just that most of the most popular Olympic sports are the groundhog games. Swimming, gymnastics and track and field come out every four years, see their shadow and go right back underground where nobody pays any attention to them for another four years. Can you even name a gymnast?