Editor-in-chief of Kansas City's The Pitch is now one of its owners
Brock Wilbur is one of five investors taking over the alternative magazine. It's the third ownership change in 10 years for the publication.
The Pitch began its 41-year history as a weekly alternative found in newspaper racks all over the city. It's now a monthly magazine and website.
While you can still pick up a copy for free, The Pitch has struggled like other print publications to adapt to a world in which advertisers have migrated to online platforms like Facebook.
As to whether there is still a need for alternative publications, Brock Wilbur says he believes there is.
"I think it's important to have a place that can be the voice of a city in a way that other places cannot," Wilbur says.
He points to legacy outlets trying to be too centrist to avoid being labeled as fake news.
"It's important to be able to sometimes tell people the way it actually is or at least to reflect their values in what you're doing."
The ownership group includes investors who understand the business side of things and who have no interest in being involved on the editorial side, Wilbur says.
What readers can expect is an expanded operation.
"There's a whole lot that we're hoping to do that really invests us back in the community in a way that we haven't been able to do for so many different reasons," Wilbur says
While that won't necessarily mean a dedicated City Hall reporter, Wilbur says the The Pitch will cover "slightly odder locations."
"So we'll take our shady little part of Kansas City and bring those stories," he says.