LaunchCode aims to draw more women into the tech field with CoderGirl, a new free course in the Kansas City area.
The program helps self-identifying women and non-binary people enter the tech field.
Participants choose one of three specialized tracks: Data analysis, Introduction to product, or Java web development. After completing the course, they also have access to LaunchCode's job-readiness program, Liftoff, and its apprenticeship program.
Leah Freeman, director of public relations at Launch Code discussed the need for a more diverse workforce in the industry.
Freeman points out, "A variety of backgrounds and a variety of viewpoints and opinions, lead to better products and better services . . . we cannot afford to have one mindset or one viewpoint creating these products and services."
David Mitchell, chief technology officer with VMLY&R agrees that representation is needed in the marketing industry.
"These are fantastic, highly paid careers and women are a huge part of the available workforce," notes Mitchell. "It's a win win for us, it helps us find talented, dedicated candidates, who completed rigorous coursework that are ready to continue their learning."
Launch Code graduate Tara Dunmore, now a technology apprentice at VMLY&R, says this is the highest paying job she's had. She is currently on pace to make more if she is offered a permanent position. Overall, Dunmore says "as of right now, I'm still happier than I was".
- Leah Freeman, director of public relations, Launch Code
- David Mitchell, chief technology officer, VMLY&R
- Tara Dunmore, technology apprentice, Launch Code graduate
