There’s more than one way to sell a pig.
And when the hog market plunged to 8 cents a pound in 1998, Iowa producer Randy Hilleman decided it was time to make a change. Hilleman raises Berkshire pigs, a breed that’s fattier than traditional pigs and costs a little more to raise. Back then, that was hurting him.
“If we took them into Marshalltown, [Iowa] to the big packing plant, we would get docked because they’re too fat,” Hilleman said. “What they pay on is lean, and we like to have some fat on ours.”